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Pay-per-click or (PPC) advertising is a means of advertising on the Internet where the advertiser does not pay a fee to place an advert on a webpage, but rather pays a certain amount of money each time someone clicks on their ad and is taken to a page on their website. PPC search engines are those that offer the marketing option called "pay-per-click" to users. PPC advertising is the placement of a small advert on the search results page for a specific keyword or description in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad. The most popular PPC search engine is Google; their PPC advertising program is called AdWords. The next most popular search engines are Yahoo!, MSN Live, and Ask. A large number of other search engines offering PPC advertising opportunities. |
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